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COM 227 Module Two Journal Guidelines and Rubric
Overview: Journal activities in this course are private between you and the instructor and are generally made up of individual assignments. Journal activities are designed to help you make meaningful connections between the course content and the larger goals of this course. These journals are meant to offer you a real- world glimpse of public relations, as well as the opportunity to put your critical-thinking skills to work by expressing your thoughts in response to the questions assigned for you to answer.
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Prompt: To begin this journal assignment, choose an industry that you would like to focus on for your Final Project: the Creation and Evaluation of a Public Relations Campaign. Then, use the first step in the PR process, research, to gather information on how public relations (PR) professional ethical codes, such as the PRSA Member Code of Ethics and IABC Code of Ethics for Professional Communicators, guide decision making on:
1. Conflicts of interest 2. Competition among professionals 3. Dissemination of accurate and truthful information
Then, develop a journal assignment that provides two pieces of ethics code content for each of the three ethics research areas above.
Additionally, locate one current event from the past 12 months related to your chosen industry for conflicts of interest, competition, or dissemination of information that illustrates decision-making behavior according to or against the professional codes.
Components of this journal assignment will assist you in completing critical elements I.A–D in your final project submission. You will be creating slides about this information for your final project submission. It is important to incorporate feedback from this activity into your final project.
Rubric
Guidelines for Submission: Submit assignment as a Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Include AP style in-text citations for each piece of research material included in your journal assignment, whether paraphrased or quoted directly, and also add to the reference page. Your journal assignment should be 250–500 words in length.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Conflicts of Interest
Meets “Proficient” criteria and includes detailed, relevant examples
Describes how ethics code content gathered from research guides decision making on conflicts of interest
Describes how ethics code content gathered from research guides decision making on conflicts of interest but ethics code content is inappropriate and/or lacks detail
Does not describe how ethics code content guides decision making on conflicts of interest
30
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Competition Among
Professionals
Meets “Proficient” criteria and includes detailed, relevant examples
Describes how ethics code content gathered from research guides decision making on competition among professionals
Describes how ethics code content gathered from research guides decision making on competition among professionals but ethics code content is inappropriate and/or lacks detail
Does not describe how ethics code content guides decision making on competition among professionals
30
Dissemination of Accurate and
Truthful Information
Meets “Proficient” criteria and includes detailed, relevant examples
Describes how ethics code content gathered from research guides decision making on dissemination of accurate and truthful information
Describes how ethics code content gathered from research guides decision making on dissemination of accurate and truthful information, but is inaccurate or incomplete
Does not describe how ethics code content guides decision making on dissemination of accurate and truthful information
30
Articulation of Response
Journal assignment is free of errors related to citations, grammar, spelling, syntax and organization and is presented in an easy-to-read format
Journal assignment submission has no major errors related to citations, grammar, spelling, syntax or organization
Journal assignment submission has major errors related to citations, grammar, spelling, syntax or organization that negatively impact readability and articulation of main ideas
Journal assignment submission has critical errors related to citations, grammar, spelling, syntax or organization that prevent understanding of ideas
10
Total 100%
- COM 227 Module Two Journal Guidelines and Rubric
- Rubric
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